Trulse Medical
& Peter Ljubetic
Founder and owner of Trulse Medical, Peter Ljubetic has more than 25 years' experience in the medical field. Peter has worked all over the world (Europe, the Middle East, North America, Asia, and Russia) in different sales & marketing positions at a number of well-established and well-known enterprises, such as Euro Diagnostica (now Svar Life Science), Jostra (acquired by Maquet), ProstaLund, Jolife (acquired by Stryker), Solta Medical (acquired by Valeant/Bausch & Lomb), Avidicare and CMT Captera.
Apart from Peters international career, he have spent 5 years living and working for the German medical market.
Trulse Medical specializes in market entry, strategic sales management, and business relations within the medical field.
Our keywords are trust, results orientation, and confidentiality in business relations.
Market Research
An in-depth analysis of the market is the foundation of a successful expansion or market entry. We perform full market surveys in regards to market potential, pricing structures, and healthcare trends, as well as competitor analyses. We also thoroughly research other relevant aspects, such as identifying potential obstacles, in order to formulate a strategy providing maximum return on market investment.
Access to New Markets
We work intensively and strategically on opening up new markets to our clients. This work includes mapping of suitable local distributors and resellers. We identify any initial barriers to market entry, and utilize our expertise to formulate and execute an effective plan of action for a robust and lasting entry.
Many of our clients look to increase their market share in existing markets. Here too we can provide assistance with improving distribution networks, marketing and sales strategies, and business contacts.
Product Launches
On launching a new product on a market, we are able to provide the sales and marketing expertise required to make the introduction as impactful as possible. Our clients' risks are minimized by removing the need to build your own local sales and marketing organization.
Training of Resellers
The more knowledge your consumer-facing resellers have about your products, the stronger your customers' confidence in your brand and product becomes. Our work therefore includes a thorough follow-up on marketing strategy coupled with concrete actions such as training of resellers plus follow-up and analysis of the results.
Trade Fairs
and Conferences
We have thorough knowledge of our field and we have all the experience and knowledge needed to represent you in a multitude of circumstances! We will represent you at trade fairs and conferences internationally to present your products and demonstrate medical and diagnostic equipment.
